Protect Your Brand, Protect Your Business
Your brand is one of your most valuable assets. Whether it’s your company name, logo, or product brand, registering and protecting your trademarks helps you stand out, secure your reputation, and increase your company’s value. Dev Counsel offers flat-fee trademark services that make the process clear, fast, and affordable.
How it Works
Assurance
Peace of mind for your brand
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Confidence that you can keep using your name or logo
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Avoid costly rebrands and customer confusion
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Reduce the risk of disputes over ownership
Credibility
We create a tailored contract at a flat fee
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Signals professionalism to customers and partners
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Increases investor confidence during fundraising
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Shows your brand is built to last, not just temporary
Protection
Leverage to defend your brand
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Exclusive rights to your mark across the U.S.
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Legal recourse if competitors copy your brand
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Supports nationwide expansion and growth
Value
A trademark is an asset on its own
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Trademarks become independent company assets
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Increase business valuation and leverage in deals
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Enhance licensing and partnership opportunities
Types of IP
Protect the right asset with the right tool.
™️ Trademarks – Protect names, logos, and brand identity in the marketplace. Some trademark rights are automatic, but registration with the USPTO provides many benefits.
📄 Copyrights – Protect creative works like software code, articles, and designs. Copyright protection is automatic, but there are additional benefits with registration.
🔒 Patents – Protect inventions, processes, and novel technologies. Patents can be registered through the USPTO as utility or design patents.
🗝️ Trade Secrets – Protect confidential business know-how, formulas, or strategies. They're protected through policies, procedures, and nondisclosure agreements.
Our Trademark Services
Flat-fee services designed for founders, SaaS companies, and tech businesses.
Search + Analysis
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Clearance search across USPTO and common law databases
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Attorney analysis on risks and registrability
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Identification of classes and service descriptions
Trademark Application
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Flat-fee preparation and filing with the USPTO
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Guidance on classes, descriptions, and filing strategy
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Track progress through the Client Connect portal
Trademark Brainstorm
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Self-paced workbook to evaluate name options
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Spot red flags before investing in branding
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Attorney review available for extra assurance
Office Action Responses
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Responses to USPTO refusals or examiner objections
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Strategic guidance on arguments and amendments
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Maximize your chance of approval without starting over
Trademark Enforcement
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Cease-and-desist letter generation
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Monitoring for unauthorized use of your mark
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Support in negotiations and settlements
Ongoing Support
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Track new filings and uses that may conflict with your marks
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Ensure your brand is being used properly
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Draft and review licensing agreements
Common Trademark Mistakes
Avoid the pitfalls that cost founders time and money.
Trademarks seem simple, but small missteps can lead to rejections, delays, or expensive rebrands. Here are some of the most common mistakes we see founders make.
❌ Choosing names that are too generic or descriptive to register
❌ Skipping a clearance search before investing in branding
❌ Filing under the wrong class or with vague descriptions
❌ Forgetting renewals or assuming registration prevents infringement
Risks of DIY Applications
Why filing on your own can backfire.
While the USPTO allows anyone to file a trademark application, DIY filings often create more problems than they solve. Without the right strategy, you could waste time, money, and lose rights to your brand.
⚠️ Applications denied for technical errors or incomplete filings
⚠️ Higher risk of costly office actions you can’t easily fix
⚠️ Incorrect classes that fail to protect your core business
⚠️ Weak filings that don’t hold up against copycats or challenges
