How to Automate Your Social Media Marketing (SMM) Strategy

How much time does your social media marketing (SMM) strategy consume in a typical week? There's no denying the fact that social media is an effective marketing channel. According to Sprout Social, over three-fourths of consumers are more likely to buy products or services from businesses after having a positive experience with them on social media.

However, promoting your business on social media can be time-consuming. You'll have to respond to users' messages, prepare content, publish posts and more. Rather than performing these tasks manually, you may want to automate your SMM strategy. Automation will streamline your SMM strategy while allowing you to take advantage of other marketing channels.

Set Up Automated Responses

You can set up automated responses for a more hands-off SMM strategy. When users visit your business's social media profiles, they may send your business a private message. Maybe a user wants to know your business's store hours, or perhaps a user simply wants to thank your business for delivering a high-quality product or service. With automated responses, you won't have to manually respond to these messages.

To set up automated responses on Facebook, go to your business's Facebook Page and click the "Inbox" tab under the main menu. The option for automated responses is under the "Comments & More" menu on the next screen.

Facebook supports a variety of automated responses. You can set up automated responses for contact information, location, and store hours inquiries. Best of all, these automated responses work on Facebook and Instagram. As long as your business's Instagram account is linked to its Facebook Page, automated responses will work on both social media networks.

Use a Social Listening Tool

Another tip to automate your SMM strategy is to use a social listening tool. Social listening tools are services that are designed to scan social media networks for specific keywords, such as your business's brand name. They'll curate mentions of the specified keywords into a list, revealing when and where the keywords appeared.

With a social listening tool, you can see what social media users are saying about your business with the click of a button. Just enter your business's brand name as the keyword, after which the tool will scan social media networks for mentions of it.

You can also use a social listening tool to come up with ideas for new content. Instead of entering your business's brand name as the keyword, enter a word or phrase that's related to your business's operations. Most social listening tools allow you to sort the results based on engagement. Therefore, you can see which posts featuring the relevant keyword have the highest engagement.

Some of the top social listening tools include Brandwatch, BuzzSumo, Mention, TweetDeck, TweetReach and Keyhole. Keep in mind that some social listening tools target different networks than others. If you're going to use a social listening tool, make sure it scans the social media networks on which you promote your business.