Videos Your Small Business Should Make

Historically, video marketing has been reserved for big brands with big budgets. However, in recent years, video creation has become much more attainable for smaller businesses.

How Do I Optimize Video for Search?

It depends. For general brand awareness, YouTube and Vimeo are a few options to consider. Once your video is indexed, most of the traffic will go to them instead of your website.


Define your goals. Are you optimizing your video to gain new leads or generate more sales? Or is your goal to establish more thought leadership and brand awareness?

Here’s how to do it:

  1. Add a Video Transcript. Not only do video transcripts make your videos more accessible to a larger audience, they make your videos available to search bots since there’s additional text on the page.

  2. Use engaging photos for the video thumbnail. It's often the first thing your customers will see when they are searching for your service.

  3. Have a title and a description for your video. The title and meta description play a factor into ranking videos.

  4. Ensure your pages are optimized for SEO.

  5. Embed the Video you want ranked first on a page and make that page the focus of the video. Google typically only indexes one video per page.

Contact Dev Counsel for more support or ask us anything! Video SEO is more important than ever! It's one of the most crucial digital marketing strategies that will drive long-term results.


The information provided by Dev Counsel ("we", "us", or "our") on (the "Site") cannot and does not contain legal advice. All information on the Site is provided in good faith, however we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information on the Site. The legal information is provided for general informational and educational purposes only and is not a substitute for professional advice. Accordingly, before taking any actions based upon such information, we encourage you to consult with the appropriate professionals. We do not provide any kind of legal advice. THE USE OR RELIANCE OF ANY INFORMATION CONTAINED ON THE SITE IS SOLELY AT YOUR OWN RISK.

4 views0 comments