If you're trying to get new customers for your business, you need to know how to use search engine optimization (SEO) to your advantage. SEO involves creating content using specific keywords and terms that are likely to attract your desired audience. However, you need to ensure that you're using the right strategies for it to work effectively.
For any business trying to use SEO to boost sales, it's also important to focus on improving your conversion rate. In other words, you should be doing whatever you can to turn your visitors into customers. Here are 5 proven SEO methods that will bring more visitors to your site, turn them into customers, and ultimately increase your profits.
1. Include Links To Your Products Or Services
Your blog content shouldn't just be aimed at bringing people to your website. While you should be writing enticing and entertaining articles that keep people reading, you also need to direct them towards your products or services if you want to make sales.
You should be using targeted keywords to link to products on your website. For example, a company selling car insurance might make a how-to guide on getting cheaper car insurance. By linking the term "cheaper car insurance" directly to their sales page, they're much more likely to convert visitors into customers and make sales.
What's more, all of your blogs should include a call to action. Instead of just including subtle links to your product pages, conclude each article by telling potential customers how you can help them and how they can buy from you right now. Doing so can swiftly increase your sales.
2. Make Use Of Internal Blog Links
No matter what your company offers, it should be your aim to provide as much relevant content as possible. A lot of successful businesses post multiple blogs a day to drive more traffic to their website and ultimately increase sales margins.
One handy SEO trick you should utilize is that keeping readers on your website for longer can improve your search page rankings. You can increase the session duration of your visitors by creating longer articles, but it also helps to link between pages on your blog.
For instance, if you're running a travel blog you could link a blog with tips on cheap flights to another blog with the best budget airlines. That blog could then link to another blog on ways to find cheap hotels. In addition to keeping readers engaged with relevant content, you're creating more targeted links to improve your SEO and eventually turn more visitors into customers.
3. Generate Inbound Links From Other Blogs