5 Free DIY Marketing Methods For Your Startup Business

Launching a startup business can be expensive. Once you've covered the costs of your business property, equipment, staffing, and other essential expenses, there's not much left for things like marketing. Fortunately, using some free DIY marketing methods to market your startup can be surprisingly effective.

Even if you're operating on a budget, you can market your business effectively without having to spend a penny. Although it'll take some time and effort, these marketing strategies can significantly boost your sales and gain you many loyal customers. Here are 5 of the most effective free DIY marketing methods for your startup business.

1. Social Media Marketing

When it comes to getting brand exposure and picking up new customers, it doesn't get much better than social media marketing. Anyone can create accounts for their business on platforms like Facebook, Instagram, Twitter, and Linkedin and start using them to promote their brand and build a following.

Many social media marketing methods can help you gain customers immediately. For instance, you might want to host a competition encouraging people to share your business website to be entered into a prize draw. You can also post promotions or discount codes to entice new customers.

Sometimes, all it takes is creating regular posts and organically gaining followers over time. In addition to posts about your products and services, you can also post interesting infographics, entertaining memes, and even get involved in discussions related to your business using hashtags and replies. As time goes on, more and more people will become aware of your brand via social media.

2. Email Marketing

Email marketing is another one of the most impactful DIY marketing strategies that can help you increase your sales. This generally involves using email marketing software like Mailchimp or Campaigner to build a list of subscribers and send them regular promotional content. Many email marketing platforms are free, although you might want to pay a small subscription fee for extra features.

Gaining subscribers is the trickiest part, but there are a few effective strategies you can utilize. Many businesses allow customers to opt-in to receive emails about special discounts, exciting news, and promotions. You can also include a form for people to enter their email on your blogs and product pages.

The emails you send should be short yet enticing. To give you an idea, you might want to promote some of your latest products or services. You can also send out emails to let customers know about special deals and discounts. Additionally, you can personalize your emails to make them look like they're specifically addressed to the recipient. This can make them much more likely to take a look at your emails, visit your website, and ultimately make an order.

3. Content Marketing

If you want to make your business website visible on Google, it all comes down to your search engine optimization (SEO). Good SEO entails including targeted keywords in content throughout your website to help you reach the front page of Google for specific search terms. One of the best ways to improve your SEO is with content marketing.

The first step is to implement WordPress into your website. This allows you and your employees to create all kinds of blogs to promote your business. You can also use free plugins such as Yoast SEO to optimize your content for Google visibility. After that, it's simply a case of making targeted content aimed at keywords that your desired customers are likely to search for.

Suppose that you're running a nutrition business, you can create blogs for common questions such as "How important is protein?" or "Will carbohydrates make you gain weight?" Not only can you use these blogs to answer these queries, but you can also add promotional links to your products and services, enticing viewers to buy from you.

4. Referral Marketing

Sometimes the best way to market your business without having to blow your business funds is to make the customers do it for you. Referral marketing is one of the most effective ways to gain new customers, especially as people will be more likely to buy from a business if it's been recommended by one of their friends or associates.

Referral marketing usually involves providing each customer with a link that they can send to others to gain rewards. As time goes on, more people will be referred to your business website and, in turn, they'll refer more people. As a result, your business will continuously gain new customers and make more sales.

Of course, you need to give your customers a good reason to send out referral links. You might want to offer them reward points or even discounts for each referral. As a result, they'll put more effort into referring new people and your business will benefit significantly.

5. Directory Marketing

Another free and easy way to get your brand name out there and bring more people to your business is with directory marketing. This involves listing your business on various relevant directories. Not only will this help with your SEO, but it'll also make it much easier for potential clients and customers to find you.

The first thing you should do is register for a Google My Business account. This will get your business listed on Google's business directory and, perhaps even more importantly, get you listed on Google Maps. This can have an enormous impact on your sales as people will find your business when they're searching for local services.

After that, you should also list your business on other relevant directories. Look for businesses based on your industry first, then focus on local directories that can help people in your area find you. You can also list yourself on Linkedin and get involved in groups related to your field of business.


You don't need to hire a whole marketing department to get customers. These DIY marketing methods are free, effective, and easy enough for anyone to carry out. These marketing methods are particularly helpful for entrepreneurs who want to market their startup business without spending too much, but they can help pretty much anyone trying to market a business on a budget.


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