Launching a startup business can be expensive. Once you've covered the costs of your business property, equipment, staffing, and other essential expenses, there's not much left for things like marketing. Fortunately, using some free DIY marketing methods to market your startup can be surprisingly effective.
Even if you're operating on a budget, you can market your business effectively without having to spend a penny. Although it'll take some time and effort, these marketing strategies can significantly boost your sales and gain you many loyal customers. Here are 5 of the most effective free DIY marketing methods for your startup business.
1. Social Media Marketing
When it comes to getting brand exposure and picking up new customers, it doesn't get much better than social media marketing. Anyone can create accounts for their business on platforms like Facebook, Instagram, Twitter, and Linkedin and start using them to promote their brand and build a following.
Many social media marketing methods can help you gain customers immediately. For instance, you might want to host a competition encouraging people to share your business website to be entered into a prize draw. You can also post promotions or discount codes to entice new customers.
Sometimes, all it takes is creating regular posts and organically gaining followers over time. In addition to posts about your products and services, you can also post interesting infographics, entertaining memes, and even get involved in discussions related to your business using hashtags and replies. As time goes on, more and more people will become aware of your brand via social media.
2. Email Marketing
Email marketing is another one of the most impactful DIY marketing strategies that can help you increase your sales. This generally involves using email marketing software like Mailchimp or Campaigner to build a list of subscribers and send them regular promotional content. Many email marketing platforms are free, although you might want to pay a small subscription fee for extra features.
Gaining subscribers is the trickiest part, but there are a few effective strategies you can utilize. Many businesses allow customers to opt-in to receive emails about special discounts, exciting news, and promotions. You can also include a form for people to enter their email on your blogs and product pages.
The emails you send should be short yet enticing. To give you an idea, you might want to promote some of your latest products or services. You can also send out emails to let customers know about special deals and discounts. Additionally, you can personalize your emails to make them look like they're specifically addressed to the recipient. This can make them much more likely to take a look at your emails, visit your website, and ultimately make an order.
3. Content Marketing
If you want to make your business website visible on Google, it all comes down to your search engine optimization (SEO). Good SEO entails including targeted keywords in content throughout your website to help you reach the front page of Google for specific search terms. One of the best ways to improve your SEO is with content marketing.