3 Services a Small Business Owner Should Outsource

When you're running a small business, it's easy to stretch yourself thin doing all the work yourself. You may want to do it all because you're scared of the lack of control over your business, or scared of someone making a mistake that will fall back on you. As the owner, the most important parts of running your business are to improve your products or services, and to attract more clientele. As difficult as it may be to hear, you may actually fare better by outsourcing some necessary business tasks to professionals, instead of spending your time on a task you're unskilled with when you could be improving your business in other areas. Leave these following necessary tasks to the other business professionals.

1. Accounting

Tax laws are very complex, especially for small business owners or independent contractors, and they change nearly every year. When you have an employer and get the standard taxes taken out of your paycheck, it's very easy to file your tax return at the end of the year - the numbers have already been done for you. When you're self-employed in one way or another, you have to keep track of any and all deductions and expenses to calculate your taxable income. You are also most likely required to pay estimated quarterly taxes. Save yourself a headache and possible penalty fees by hiring an accountant who can file your taxes themselves and save you the most amount of money possible.

2. Marketing

Marketing is a constant need when it comes to running your own business. You always need to be putting yourself out there and advertising, whether actively or passively; for example, meeting people and networking versus paying for advertisements. Hire someone with a marketing degree and experience - they understand consumer psychology better than you do. Then, you can focus more on making your products or expanding your services while they attract new customers for you.

3. Website design

While creating a website in and of itself is not too difficult, it does take some time if you've never made one before. Designing an elaborate one is another story. If you want your own website for an online presence, a professional coder or web designer can probably do it better than you. A professional website designer will be able to create a layout that really works for you and your business's tone and attitude that you're trying to portray, as well as one that will draw in viewers due to its visual appeal. Website design involves everything from coding the layout to graphic design to copywriting headings and various sections - all skills that involve in-depth work, skill, and a lot of time. Save yourself the hassle and hire a professional that will create a stunning and easily accessible website for your business.

The Takeaway

If you're hesitant about paying someone to do this work for you, consider how long each task takes and how much it will detract from the time that you could spend furthering your business. Spending your own time working on these tasks could even result in you losing money if you compare it to what you could be doing in the meantime while paying professionals to do the rest. Professionals will take the time off your hands and get you more clients than you could yourself. They'll also get the job done error-free.


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