If you're trying to gain new customers, boost sales, and increase your brand visibility, it's crucial to stay on top of your digital marketing efforts. As such, you might want to make things easier by using the best free marketing apps.
There are many free apps out there that can help with your content marketing, social media, and even email scheduling. Even if you're a brand new business that doesn't want to spend much on marketing, these apps will enhance your business success significantly. Here are 10 of the best free apps to help market your business.
1. Google My Business
If you're trying to get your business noticed, creating an account on Google My Business is the first thing you should do. Not only is it completely free, but it's also incredibly effective for attracting new customers and boosting your brand visibility.
Listing your business on Google My Business means that you'll show up on Google search pages, especially when people in your local area search for businesses. It'll also make you visible on Google Maps which is incredibly effective for bringing in local customers. No matter what kind of business you run, make sure you list it on Google My Business.
2. Google Suite
Another completely free offering from Google that can do wonders for your marketing is Google Suite. Google Suite (also known as Google Workspace) covers a range of apps designed for easy collaboration, including Google Docs, Sheets, Slides, Calendar, and more.
All of these tools can be utilized in your marketing efforts. Google Docs allows you and your employees to collaborate on marketing content. Google Slides can be used to give presentations. Google Calendar is helpful for scheduling tasks. And these are just a few of the free tools offered in the suite.
Hootsuite is a social media management app that makes it easy to schedule social media posts. Social media marketing is incredibly important for businesses today, so using an app to schedule regular enticing social media content is an excellent way to boost your marketing efforts.
The free version of Hootsuite is fairly limited as it only allows you to manage two social media accounts and schedule five posts at a time. However, if you're just getting started and don't need a lot, it's worth trying out before you decide if the premium version is worth it.
Much like Hootsuite, Buffer allows you to schedule regular social media posts to help with your marketing. This is ideal for those who operate multiple social media channels for their business and want to make their job easier.
Buffer's free offering allows you to manage three social media accounts and schedule up to 10 posts, making it a little more attractive than Hootsuite's free version. Upgrading to a better package is fairly cheap, and you'll also get analytics to help you break down how well your social media marketing is working.
Many businesses now utilize Instagram in their social media marketing efforts. Instagram is a popular platform that allows you to post eye-catching images and fun videos for the attention of millions of people across the world.
Planoly is an app that allows you to visually plan Instagram marketing posts. You can draft and schedule your posts with ease, and it also gives you analytics to help with your marketing efforts. The free version has a generous array of features and you can also upgrade to a better plan for as little as $7 a month.
When it comes to creating enticing SEO-friendly content, you need to make sure that you don't make any errors. Grammarly instantly checks your writing to fix your grammar, make it more readable, and alert you to any potential errors.
The free version of Grammarly gives you more than enough features to create well-written professional content for all your marketing needs. You can even use the Grammarly plugin to instantly check all your online writing. A premium version is available for those who want more.
Email marketing is one of the most effective digital marketing methods in 2021. It allows you to send promotional emails to a list of subscribers, helping you keep your brand in people's minds and boost sales. If you’re interested in a free email marketing app, Sender is perfect.
Sender allows you to draft and schedule eye-catching emails for marketing purposes with ease. You can also personalize emails, automate them, and collect analytics. Sender's basic offering is free forever and allows you to send up to 15,000 emails a month to 2,500 subscribers with all features included.
8. Google Analytics
If you're running a website or blog, it helps to know exactly how well your digital marketing methods are working. That's why Google offers a free analytics dashboard that gives you all the information you need to know.
Google Analytics has the platform suitable for allowing you to see your most visited pages, what people are searching to find your website, and who's linking to your website. All of this information can be used to finetune your marketing efforts for further success. Plus, it's completely free.
Many content management systems are available, but WordPress is the most popular choice for businesses. WordPress makes it exceptionally easy to create visually attractive blogs and pages for your business, helping you attract more viewers from Google.
It's best used for creating targeted SEO content for your business blog. If you want to make your blogs even more effective, you can also add the free Yoast SEO plugin. WordPress is also free and can be implemented into any website.
Whether you're trying to run a marketing team or you need to issue projects to the freelancers you hire, Teamwork is great for managing tasks. This free software helps you issue tasks to everyone in your team well in advance.
Your team will see what they have to do and when they have to do it. You can schedule all your monthly marketing tasks smoothly and save a ton of time and effort when it comes to managing your business.
Digital marketing is more important than ever; therefore, if you want to ensure that your business keeps growing, make sure to utilize some of these apps in your marketing strategy. They'll help you get more customers, more sales, and improve the reputation of your business overall.
Although most of these apps offer premium versions, the free versions give you more than enough to get your marketing on track. Try a few out, see how they work for you, and consider which ones are worth paying for.