Rules of Brainstorming

Where quantity over quality counts

The brainstorming process is all about generating ideas. Good ideas, bad ideas, it doesn't matter. . . just get them out there!

#1 NO JUDGEMENT

To be effective, brainstorming sessions need to take place in a judgment-free environment. Encourage all ideas - good, bad and ugly. Have fun with it, and see where the ideas take you. If you or your team is passing judgment on the ideas of others, it will stifle creativity and lead to team members shutting down and watching the time clock for the misery to end. This is not good brainstorming. Don't do this. 

#2 GET WILD

Brainstorming doesn't have to be limited to only what's "possible" or "practical." Get wild and let your imagination, and your teams' imagination run freely in whatever direction it takes them. The purpose of brainstorming is to unlock creativity to eventually find something that is actionable - but the process of brainstorming should not be confined.

#3 THINK POSITIVE, ACT POSITIVE

Having an open mind and being positive means that you see 

#4 TAKE TURNS

Assuming that you followed tip #2 above, and your name is available, you also should consider whether it is actually protectable. While the general rule is that you want your name to convey what your business does, if it's generic or merely descriptive of your product or service, then it might not be protectable. Let's explore this some more...

#5 MAKE IT VISUAL

Assuming that you followed tip #2 above, and your name is available, you also should consider whether it is actually protectable. While the general rule is that you want your name to convey what your business does, if it's generic or merely descriptive of your product or service, then it might not be protectable. Let's explore this some more...

#5

Assuming that you followed tip #2 above, and your name is available, you also should consider whether it is actually protectable. While the general rule is that you want your name to convey what your business does, if it's generic or merely descriptive of your product or service, then it might not be protectable. Let's explore this some more...

Keep the fire stoked.

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